18 Jan 2019 | News
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Virtual reality is the ultimate interface to the digital world. We aim to combine high-production value VR content with the latest technology including head-mounted displays (like the Oculus Go, haptic (force) and tactile feedback devices, 3D audio, motion bases, fans, infra-red (heat) and full-body interfaces. Applications of VR are almost limitless with experiences based on live-action or computer-generated content. Inition has over a decade of producing VR experiences, with the founders having worked on their first immersive experiences over 17 years ago.
Virtual Reality technology can also be used to create telepresence (the feeling of being present at a remote location) experiences as our VR fashion show for Topshop demonstrated and offers the possibility of opening up live events to a global audience.
Our well-equipped demo studio offers the possibility to try out a wide range of virtual reality applications across fashion, healthcare, automotive, entertainment and retail, to name a few. Get in contact to discuss your next project, or arrange a tour of our Demo Studio.
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Case Studies
18 Jan 2019 | News
Award winning 360 VR film to highlight drink drivingcase study
RSA Ireland: Don’t Suffer the Consequences17 Oct 2018 | News
Innovation in Retail12 May 2017 | News
INITION : London’s Most Cutting-Edge Company – BBC Focuscase study
Spatium: Roomscale in Virtual Reality8 Feb 2017 | News
Spatium: World Premiere at SXSW 2017case study
Tata Communications: Powering Mercedes F1 VR6 Feb 2017 | News
The Future of Fundraising: Insightscase study
Philharmonia Orchestra: ‘Best Seat in the House’ VR30 Jan 2017 | News
Exploring VR 2017 with The Drum25 Aug 2016 | News
“Ears” of Experience with INITION and Mixed Immersioncase study
Topshop: Virtual Reality Catwalk Show18 Aug 2016 | News
Demo Studio Spotlight: New Tech from Microsoft & Oculuscase study
Hendricks Gin: A Multisensory VR Experience30 Jun 2016 | News
Inspiring Technology in Kensington Park with Criteo24 Jun 2016 | News
Reaching the Media at the DPP Members’ Forumcase study
BP: The Journey of Oil Virtual Reality Experience18 Apr 2016 | News
INITION Sails the Luxury Marketing Boat in Monte Carlocase study
Immersive VR Experience for Russian Copper Company6 Mar 2015 | News
“The Future is Now” — Lessons in Retail Innovation from the Experts