19 Dec 2014 | News
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Augmented Reality cleverly blurs the line between the digital and the real by way of specially designed apps and unique visual ‘markers’ to intuitively visualise 3D virtual forms in physical settings.
We have employed augmented reality technology in projects spanning the sport, health, telecommunications and architectural sectors – to name a few – for big-name clients as diverse as international basketball teams, car giants and property heavyweights.
With the capability to integrate audio, immense levels of detail and interactive elements, augmented reality is the perfect medium to show off property developments, cars or behind-the-scenes extras for film and TV. Get in contact to discuss your next project or to explore our portfolio for yourself in our Demo Studio.
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Case Studies
19 Dec 2014 | News
2014: A Year in Review12 Dec 2014 | News
Festive London VR Meetup : December 11, 2014case study
Motion Capture System for BBC’s Bang Goes The Theory TV seriescase study
Gestural Interface Installation for Conservative Party Conference11 Nov 2014 | News
INITION to launch ‘Reality Tech’ Tuesdays – December 2014case study
3D Augmented Reality for Top Trumpscase study
Augmented Reality Campaign for BMW3 Nov 2014 | News
NEWS FLASH: The best tech news of the week26 Sep 2014 | News
TECH NEWS: Crescent Bay, Sharks & Surfboards19 Sep 2014 | News
Tech Fashion Week/s, Future Health Comms & 3D Cars12 Sep 2014 | News
3D Fashion, VR Reality TV & an AR Homecase study
Augmented Reality Visualisation of Oil Well Component9 Sep 2014 | News
INITION Event: Innovations in Healthcare Communicationscase study
Projection Mapping and Augmented Reality for Landor5 Sep 2014 | News
Hyperlapsing Google Cardboard, 3D Daft Punk & VR Samsung29 Aug 2014 | News
A VR Meetup, Future Cruises & 3D Fashioncase study
Augmented Reality Organs for Lush’s Digital Dissection Dinner28 Aug 2014 | News
INITION’s latest retail experience lets Westfield shoppers ‘go wild’case study
Augmented 3D Printing for Zaha Hadid8 Aug 2014 | News
VR Storytelling, 3D Instruments, AR Banking and a ‘Sloth’ Helmet