PixelGlass at the WGSN Global Fashion Awards 2015

Quick Facts

• Who: WGSN
• What: Tech installation at the Global Fashion Awards
• When: 14th May, at the Park Lane Hotel, London.
• Tech: PixelGlass Transparent Display

Brief

Create an eye-catching installation to provide a preview of the awards, created by artist Sarah Angold, for the 5th WGSN Global Fashion Awards event, which was part of the leading trend and style forecaster’s Creative Futures conference.

 

Global Fashion Awards 2015, Park Lane Hotel, London, 14 May 2015. Photo by: Carsten Windhorst / FRPAP.com

Solution

Armed with the directive to formulate creative around the theme of this year’s GFA – the S/S15 fashion trend ‘Deep Summer’ – we set out to create something mysterious and magnetic, attracting the gaze of the evening’s guests.

Opting to use our 47” PixelGlass Transparent Display as the technology of choice, we drew on Sarah Angold’s impressive award designs and an evocative mood board supplied by WGSN as inspiration for the creative content, delivering an eclectic array of visuals which set the tone for the evening, enabling guests a sneak preview of the awards ahead of the ceremony.

The primary objective for our involvement was to render the technology invisible, instead shifting the focus entirely onto the creative content and the awards contained within, conveying the look and feel of the event via the one and a half minute experience.

 

Global Fashion Awards 2015, Park Lane Hotel, London, 14 May 2015. Photo by: Carsten Windhorst / FRPAP.com

Results

‘The great strength of INITION is their ability to speak the languages of both design and technology. Creating striking graphics (as they’ve done for us) is one thing, but understanding and being able to recommend and demonstrate the digital application possibilities really puts them a step ahead.  Working with a team who understands aesthetics, experience, and technology has been easy, exciting, and most of all has yielded a seamless final result.’ Sarah Angold

“Working with INITION was a wonderfully fascinating experience. They took the time to understand what our event was about, the theme and objectives before creating a truly unique and immersive installation that brought to life the story of our iconic 2015 trophy. It was a talking point on the night and by incorporating social media messaging meant that the noise around it continued long after the last guest had departed. Thank you team INITION and look forward to working with you again soon!”

Fay Campbell, WGSN Global Fashion Awards Event Manager