The Brief
White Label UK contacted Inition to design and develop an experience for Red Stag by Jim Beam that would bring ‘the party’ to passengers in the departure areas of Gatwick Airport, targeting passengers from the legal drinking age to 30 year olds
Our Solution
Inition designed and developed a bespoke MagicSymbol system that would augment the Red Stag Girls in the terminal departure lounge encouraging passengers to dance with them automatically capturing their experience. Participants can then share personalized photos of their experience via Facebook, before enjoying a sample of Red Stag from the promotional bar.
The Results
As well as generating significant brand interest, the ‘Red Stag Party Terminal’ was also deployed at Frankfurt Airport generating similar levels of engagement
The display in the terminal