3D Roller Coaster Advert for Extreme Game Show
Inition worked with Red Bee Media to produce a 3D advert for the new celebrity game show ‘
3D Rugby wins MAA Best Award 2011
The O2 3D Rugby broadcast produced by Inition has won the Marketing Agencies Association award fo
3D Skate Tricks From Tony Hawk
Inition has been in Berlin and Brighton, shooting skateboarding vet
Amphibious Wins “Best Feature” at 3D Stereo Media European 3D Film Festival
Inition’s Asia Pacific office has supplied stereoscopic consultancy and equipment for Brian Yuzn
AR and VR Open Day with InterSense Vcam and IS-1200
Batman: Arkham Asylum Moves to Top of Games Chart with Help from Inition
Cadbury's 'Zingolo' 2D to 3D conversion Wins Best 3D Ad Award
Cadbury Dairy Milk’s ‘Zingalo’ advert has won the 3D Cinema Advertising Award at this year’s Bri
3D Feature: Award Winning 3D in Extreme Environments for 'Amphibious'
The Brief
Inition were approached by Komodo Films to help with the filming of Brian Yuzna’s much anticipated Amphibious 3D. Komodo Films required a 3D specialist to a high quality stereoscopic experience and expertise in tough humid conditions on a low budget
The film follows the story of a giant prehistoric sea creature that terrorises the occupants of a remote fishing platform off Sumatra. Directed by horror veteran Brian Yuzna (Reanimator) and starring Michael Pare (Bloodrayne, Virgin Suicides) the film has made several appearances on the festival circuit.
Solution
Inition’s Asia Pacific office worked closely with Komodo Films and Fu Works providing consultancy on pre-production, storyboards, camera and monitoring equipment plus stereography during production. Amphibious was shot in challenging conditions in Jakarta over a two month period. Inition’s Head of Production for the Asia Pacific, Markus Stone, was the lead stereographer and headed the 3D department.
Results
Markus commented, “This was a complex 3D shoot, and was produced in often challenging conditions including the Javanese jungle, on board a boat and in a studio that was a humid 36 degrees every day with the air conditioners turned on. It just goes to show that great 3D is possible on a budget.”
Inition are delighted to announce that Amphibious 3D has been awarded “Best Feature” at the 3D Stereo Media European Film Festival in a competitive field of 48 entries. Criteria included 3D quality, understanding of 3D grammar, script and overall quality of the film and it was judged by a panel of industry experts including renowned Belgian Stereographer Kommer Kleijn.
3D Filming: Immersive Experience For Wannabe Sports Stars
The Brief
Inition were asked to help Irish production company vStream create the world’s first personalised stereoscopic 3D experience – the AVIVA Stadium 3D Experience.
The concept of the project was to make the viewer feel that he or she was a team player in the Irish football or rugby team, creating a sense of anticipation and the rush of preparing to play to a crowd of over 50,000 people.
Solution
To create the illusion of ‘being there’, Inition chose to use 2 X Iconix minicams on a bolt rig attached to a steadicam. The signals from these were fed through to a StereoBrain processor so the footage could be monitored on a 2D 7” HD-SDI monitor and media was recorded to two Nano Drives.
The entire sequence was to be filmed from a ‘point of view’ perspective so Inition matched the separation of the two Iconix cameras with the natural distance between the human eyes. A Steadicam operator created a smooth flowing sequence, replicating the real motion of someone walking.
To further cement the sense of immersion, visitors had their photograph’s taken via a webcam as they entered the 3D Experience temporary building. Their face was then incorporated into the video and teammates and crowds would even refer to the viewer by name.
Inition also provided the 14 x 24” Hyundai P240W 3D LCD screens with 3D passive glasses which were installed into individual viewing booths.
Results
The Aviva Stadium 3D experience later went on tour. With it being the first of its kind in the world, it attracted massive television media attention.
3D Filming: Tony Hawk on Tour
The Brief
Extreme sports production specialist Boomerang Productions, asked Inition to supplied stereoscopic equipment, crew, consultancy and 3D post services for a half hour 3D programme following Tony Hawk on his European tour in Berlin and Brighton.
Solution
Due to a combination of low weight, compact size and high quality image output, Inition chose to shoot everything with Toshiba IK-HD1(1920x1080i) minicams to capture the essence and drama of the competitor's daring skate tricks.
Inition’s crew established three camera positions during the Berlin shoot in order to captuire the action from all angles.
A Fig Rig gave the cameraman incredible flexibility to capture fast motion shots. A Polecam lightweight jib was positioned at the top of a ramp side which captured stunning sweeping overhead shots including those classic 3D shots when the skater appears to be jumping out the screen. The third stereoscopic rig was mounted on a regular tripod which was used to capture ground level footage and close ups.
To monitor the action, each rig was connected to a StereoBrain Processor. Battery powered and highly lightweight, the StereoBrain processor can process a left and right signal and output a variety of 3D modes which can be viewed on a 2D or 3D monitor. During the Tony Hawk shoot, Inition’s crew used StereoBrain processors to output an anaglyph feed to 7” HD-SDI monitors. Media was recorded to Nanoflash solid state recorders.
Results
Using the three camera set up, Inition was able to deliver motion rich, immersive 3D footage for Boomerang Productions. Boomerang Productions delivered a 2D edit to Inition where it was geometrically corrected and mastered into 3D for 3D Blu-ray authoring.
The 3D footage was used to create a half hour TV programme which aired on French TV channel Canal+ in October.
3D Promo Shoot: Nissan FreeRide Tour
The Brief
Leading extreme sports television producer Boomerang Film approached Inition to produce a high octane 3D promotional video to support Nissan’s sponsorship of the 2011 FreeRide World Tour after a successful collaboration shooting Tony Hawk on his European skateboard tour in Berlin and Brighton for Canal +
Solution
Inition provided stereoscopic consultancy, two portable 3D camera systems, a stereographer and camera assistant for two shooting days as well as 3D post production services including 3D fixing, depth grading and mastering.
Inition were commissioned with the ambitious task of delivering a 3D online post, short promo film and 30 second trailer on a Blu-ray disc within 48 hours of the final shoot. Inition’s team edited approximately 4 – 5 hours of footage into a 2.5 minute compelling promo film in time for the opening of the Nissan FreeRide World Tour.
The offline edit was undertaken by the client in Avid and the final post stages were completed at Inition. We were provided with a graded DPX sequence (Digital Picture Exchange) for the left and right channels which were ingested into our Speedgrade XR suite, where 3D geometry correction and a depth grade were performed. The final piece was then mastered in the side-by-side format for Blu-ray.
The Right Tool for the Job- The client required a stereoscopic video capture system which was as lightweight as possible, able to take POV shots and portable enough to be taken to challenging locations such as mountain faces. Always keen to embrace a challenge, Inition developed a custom built helmet with a mounted 3D rig based around two Toshiba Minicams recording to Nano Flash recorders on Compact Flash cards.
Small enough to achieve an interaxial separation of just 4mm, the custom built rig was highly versatile and could be controlled and genlocked with a camera control unit up to 30 metres away. The recorders were synced (in terms of being triggered for recording) via a breakout cable joined to a single trigger.
Alignment of the cameras was performed before mounting to the helmet with wedges to fix roll and vertical offset. Being a fixed interaxial, calculations were made to allow for the best 3D in the given environment with locked off cameras. The professional athletes were prepped before shooting, so that they were aware of the 3D limits i.e. how close to get to objects.
Results
With its production partner Boomerang Films, Inition delivered an attention holding 3D promotional film to Nissan on schedule, which was taken on tour around major European ski destinations in a Nissan branded truck complete with 4D alpine mountain breeze effects.
3D Shoot: LG 'Rare Butterflies' Commercial
As part of LG’s multi million pound 3DTV advertising campaign, Inition worked with Framestore to shoot a 3D cinema advert which aims to show film-lovers how the 3D experience can be recreated in their living rooms. The campaign for media agency Mindshare was directed by The IT Crowd star Richard Ayoade. It features comedy duo Tim Key and his sidekick Lloyd Woolf who take viewers on a brief history of 3D through to the latest developments and what the future holds.
The Brief
Framestore required a versatile, mobile and high-quality stereoscopic 3D filming solution and the expertise to operate it on crane for their one-shot-wonder treatment.
Solution
Inition specified the SI-2K mini system which offers a great compromise between size and quality. Combined with our matched UltraPrime lenses this offered a cost-effective and highly maneuverable solution on this technically demanding shoot. 3 Inition crew were on hand to build and run the rig (3D rig tech and assistant and stereographer).
Results
The advert is a tongue-in-cheek take on current formulaic 3D showreels and starts with Woolf dressed up as Godzilla destroying a cardboard city below him. The sequence then pans through other popular 3D viewing genres such as football and nature, before ending in a stage set front room with Key and Woolf on the sofa and the strap line "Bringing the magic of 3D home with LG".
Inition's Andy Millns was the stereographer on-set. Post-production at Framestore included adding VFX to the live action sequence which was on-lined by respected VFX artist and post-production consultant David Cox.
"I was very happy with the material from the shoot, the optical line up between the cameras was very good and the colour matching was as close as I've seen." David Cox, VFX/Mistika consultant.
The cinema advert marks LG's first foray onto the silver screen and will be shown alongside screenings of 3D movies Tron: Legacy and the new Chronicles of Narnia film, starting on December 10th.
**UPDATE** LG were so happy with FrameStore's ad that they commissioned a second-part. Framestore came back to Inition who provided the same team and kit for the second shoot which went as flawlessy as the first.
You can watch the advert here (in 2D only) or pay us a visit to see in 3D!
3D Shoot: Rollercoaster 3D to Promote New Gameshow
The Brief
Red Bee Media hired Inition to shoot a 3D advert promoting a new theme park based gameshow - 'Scream If You Know The Answer' for UKTV.
The brief was to replicate the adrenaline inducing feeling of riding the white knuckle rides at Thorpe Park and after a tough recce day trying all the coasters at the park, the team chose Colussus, the UK's only quadruple-corkscrew coaster.
Solution
At the front of the ride the Inition team installed two SI-2K Mini Digital Cinema Cameras in a parallel arrangement on a rugged mounting system designed by Extreme Facilities. To adhere to health and safety requirements, Extreme Facilities modified a crash dummy which housed and contained all the recording equipment.
Results
The footage was finished in-house using our 2K Iridas SpeedGrade system which is suitable for large and small screen 3D projects, ideal as this 3D advert was shown in cinemas and on 3D TV sets in over 1,200 Sky 3D pubs.
AR for Oral-B Pro Expert Launch
The Brief
Inition were approached by GPJ to create an engaging Augmented Reality piece of animation that supports the launch of the new Oral-B tooth paste.
Solution and Results
To back up the launch campaign and the Augmented Reality piece, Inition developed and created an interactive touchscreen poster, allowing the user to navigate through the benefits of the new product and watch videos highlighting the 8 benefits that the new paste provides.
The AR was shown at an industry launch of the new Oral-B Pro-Expert toothpaste, showcasing the revolutionary technology involved in creating the new product.
The AR piece was used to reinforce the key messages about the product from the presentations and videos shown at the launch, as well as allowing the user to get a quick and easy understanding of the key ingredients of the paste and what areas it tackles.
BMW Augmented Reality Campaign
The Brief
BMW initiated an online augmented reality campaign to promote the launch of the BMW Z4. Inition were asked to with Dare to create a unique interactive online brand experience supporting the TV campaign in which a roadster is steered across a blank canvas with the tires providing paint trails and colourful ‘expressions of joy’.
Solution
Powered by Inition’s augmented reality technology MagicSymbol, users create their own ‘expression of joy’ online. Users can test drive a virtual 3D Z4 and record their paint trails via the webcam and upload images and videos of their creations to YouTube and Facebook.
Results
Inition's / Dare's BMW AR campaign was rated number 1 in a run-down of the best AR campaigns in Brand Republic. See the run-down for yourself here (we also got the number 6 slot for our Toyota IQ campaign).
Read Revolution magazine's feature "Behind the scenes: BMW's augmented reality campaign" here.
Test drive your own Z4 here.