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Olympic Crowd Gaming at The Gadget Show Live

Gadget Show Live Olympic Crowd Gaming
Gadget Show Live Olympic Crowd Gaming
Gadget Show Live Olympic Crowd Gaming
Gadget Show Live Olympic Crowd Gaming
Gadget Show Live Olympic Crowd Gaming
11 Apr 12

Our Olympic Crowd-Controlled Game goes live today at the Gadget Show Live at Birmingham's NEC.

Presenters Suzi, Jason, Jon, Ortis and Pollyanna pit the 6,000 strong crowd in the show's 'Super Theatre' against each other by competing in an Olympic-themed long jump game developed by Inition.

The 360 degree stage divides the audience into four groups, each backing a presenter, with Jon Bentley acting as umpire. Each presenter's avatar tries his luck at jumping the furthest relying on synchronised crowd movement and hand claps. To control the speed of approach, the crowd is instructed to clap rhythmically in time. The faster the crowd claps, the more speed the avatar gains. Jumping is controlled by the crowd raising their arms together - if they are too late then a foul is called and the jumper disqualified! The presenter's skills in conducting their section of the audience to acheive the longest jump will be put to the test!

 

Inition created the bespoke game from scratch incorporating their crowd sensing technology. Stuart Cupit, Technical Director at Inition commented: “This is the first time we have used our "CrowdPlay" technology to detect rhythmic clapping during a crowd game. This is our third year working with Gadget Show Live and Northone TV creating cutting-edge crowd gaming experiences and we're delighted the shows have been so popular.”

The Gadget Show Super Theatre delivers an hour of high energy entertainment, three times a day from the 11th – 17th April 2012. Register here: http://www.gadgetshowlive.net

Related News: 

Inition Brings Mass Interaction to the Gadget Show Live

Feature Image: 
Jason Bradbury in LILA Cube
Gadget Show Live
Every camera flash is registered to count as a vote
Three webcams capture every camera flash made by the audience
By swaying their arms, the audience can influence the direction of the drone
Body: 
Inition has successfully contributed half of the software and technology to allow the audience of the UK’s biggest consumer electronics show to interact with the Gadget Show presenters on stage.
Related Case Studies: 

BBC Bang Goes The Theory - Dance Capture Lab

Image(s): 
vimeo.com/29314710
BBC Bang Goes The Theory - Markerless Motion Capture


The Brief
To provide an Organic Motion, Markerless Motion capture system for BBCs Bang Goes The Theory TV series, at one of their Roadshows in Edinburgh.

Solution
The Organic Motion stage was used as part of an experiment, using members of the public to see how people judge different peoples dancing abilities.

Results
Hundreds of people used the system throughout the day, allowing memebers of the public to just walk into the space and be tracked straight away.

Top Gear Live Mass Audience Games

Image(s): 
Interactive, audience-controlled cool wall


The Brief
Inition was approached to design an interactive game for the Earls Court London show of Top Gear Live, the action-packed live version of the TV show. Inition developed an audience interactive which allowed crowds to test drive two of the world's hottest supercars, in what was the world's largest mass live audience participation game.

Solution
The software, written by Inition's team of 3D developers, allowed the audience to compete in a racing car game live on two large screens. Vehicles were controlled by audience members individually holding up red or green cards to collectively steer either left or right. Acceleration was controlled by how much noise each side generates – the louder the audience shouts the faster the cars go. One half of the audience was pitted against the other in what turned out to be a heavily contested (and very noisy) battle for the chequered flag.

Each team had dedicated cameras to analyse the ratio of red to green being shown by the participants. Feeds from microphones were fed into custom software which dictated the acceleration and braking of the cars. The Earl's Court game was played by 4,500 per show, with even larger crowds in Sydney at Acer Arena, Sydney Olympic Park, Homebush which held 7,000 capacity per show.

Results
Rowland French, Executive Producer of Top Gear Live said: “I’ve always wanted to get the Top Gear Live audience participating more in the show and developing an interactive lap of the Top Gear test track is about as perfect as it gets. Through working with Inition on yet another ground-breaking project we have easily succeeded in making the most advanced piece of motoring theatre in our history which I hope our audience will enjoy”.

James Gant, Director at Inition commented: “It’s tremendously exciting to produce such a grand interactive game experience for Top Gear Live.  It demonstrates the scalability of Inition’s Interactive Technologies and hints at the future of mass live audience entertainment."

Cool WallThe audience participation engine was also used for a second part of the show, with a 'democratic' version of Top Gear's infamous Cool Wall. Members of the audience could vote on whether cars appearing in the show were 'Cool' or 'Uncool' with a representation of the car moving across the projected Cool Wall to reflect the audience's opinion. As you can images, this wasn't always respected as, thank to a Clarkson-over-ride mode, Jeremy usually over-turned the audience's decision with his own.