As part of an action packed presence at this year’s Goodwood Festival of Speed, Nissan is launching the Nissan JUKE ‘Built to Thrill Wingsuit Experience’ where participants are immersed in a multi-sensory 3D world inspired by close proximity wingsuit flying. The 3D game offers participants the ability to re-enact the current Nissan JUKE ‘Built to Thrill’ TV advertisement created by TBWA, featuring talented skydivers assembling the car mid free-fall.
Created by Inition and brand experience agency TRO, participants are strapped horizontally onto a multi-axis motion platform wearing a state-of-the-art 3D head-mounted display. The experience begins with a jump out of an aeroplane at 21,000 feet with a mission to collect as many Nissan Juke components as possible. Participants steer themselves by leaning on articulated ‘wings’, fans mimic the rush of air as they fall from the plane and a head-mounted display provides a wide-angle adrenalin-inducing voyage as a ‘virtual skydiver’ navigating a cityscape and finally trying to land on the Nissan JUKE, collecting ‘Thrill points’ along the way.
The Nissan JUKE ‘Built to Thrill Wingsuit Experience’ is just one of the attractions for car enthusiasts and virtual gamers on Nissan’s ‘innovation that excites’ FoS stand this year. The world’s greatest celebration of car culture runs from the 28th June – 1st July 2012 and features a number of Formula One Drivers and Teams, classic vehicles, planes and bikes at Goodwood, Chichester, West Sussex.
Caroline Earley, Brand Experience Manager at Nissan commented: “We are really excited about the immersive Nissan JUKE ‘Built to Thrill Wingsuit Experience’ and expect it to be a real crowd pull on our stand at this year’s FoS. The interactive multi-sensory adrenalin fuelled game is the headline feature on our stand this year which aims to deliver “innovation that excites.”
Andy Millns, Creative Director at Inition said: “The opportunity to create a fully-immersive human flight experience doesn’t come along very often so we pulled out all the stops to create something to excite even the most hardened thrill-seekers. Our 3D artists set to work creating the perfect city and mountain environment to fly through and our designers then built a special wide-angle 3D head-mounted display which is worn like a ski mask. Variable speed fans, spatially rendered sound-design and a unique motion-base flying and control surface combined produce an experience we think takes you the closest you can get to human flight without doing it for real! We believe this is a great fit for the Nissan brand and the prefect extension of their Built to Thrill ethos.”