As part of an action packed presence at this year’s Goodwood Festival of Speed, Nissan is launching the Nissan JUKE ‘Built to Thrill Wingsuit Experience’ where participants are immersed in a multi-sensory 3D world inspired by close proximity wingsuit flying. The 3D game offers participants the ability to re-enact the current Nissan JUKE ‘Built to Thrill’ TV advertisement created by TBWA, featuring talented skydivers assembling the car mid free-fall.
Created by Inition and brand experience agency TRO, participants are strapped horizontally onto a multi-axis motion platform wearing a state-of-the-art 3D head-mounted display. The experience begins with a jump out of an aeroplane at 21,000 feet with a mission to collect as many Nissan Juke components as possible. Participants steer themselves by leaning on articulated ‘wings’, fans mimic the rush of air as they fall from the plane and a head-mounted display provides a wide-angle adrenalin-inducing voyage as a ‘virtual skydiver’ navigating a cityscape and finally trying to land on the Nissan JUKE, collecting ‘Thrill points’ along the way.
The Nissan JUKE ‘Built to Thrill Wingsuit Experience’ is just one of the attractions for car enthusiasts and virtual gamers on Nissan’s ‘innovation that excites’ FoS stand this year. The world’s greatest celebration of car culture runs from the 28th June – 1st July 2012 and features a number of Formula One Drivers and Teams, classic vehicles, planes and bikes at Goodwood, Chichester, West Sussex.
Caroline Earley, Brand Experience Manager at Nissan commented: “We are really excited about the immersive Nissan JUKE ‘Built to Thrill Wingsuit Experience’ and expect it to be a real crowd pull on our stand at this year’s FoS. The interactive multi-sensory adrenalin fuelled game is the headline feature on our stand this year which aims to deliver “innovation that excites.”
Andy Millns, Creative Director at Inition said: “The opportunity to create a fully-immersive human flight experience doesn’t come along very often so we pulled out all the stops to create something to excite even the most hardened thrill-seekers. Our 3D artists set to work creating the perfect city and mountain environment to fly through and our designers then built a special wide-angle 3D head-mounted display which is worn like a ski mask. Variable speed fans, spatially rendered sound-design and a unique motion-base flying and control surface combined produce an experience we think takes you the closest you can get to human flight without doing it for real! We believe this is a great fit for the Nissan brand and the prefect extension of their Built to Thrill ethos.”
Sony 3D HMD HMZ-T1
INITION says...
Inition Create Immersive 360° Experience for River and Rowing Museum
Inition Shoot 3D Skiing Promo for Nissan Free Ride
360 Degree Immersive Installation: Henley Regatta Experience
The Brief
To produce an immersive experience for the Henley River and Rowing museum that would allow visitors to experience a race in the Henley Regatta from the Cox's point of view.
Solution and Results
Inition created a bespoke immersive 360 degree experience using a head-mounted display. Two races were shot at the Henley Royal Regatta and Women's Regatta. In order to capture the all the action, the races were shot using a custom designed 360 filming rig, mounted in the stern of the boat where the Cox would normally sit.
Museum visitors wearing the installed head-mounted display which, thanks to a precision intertial tracking, allowed them to look around through a full 360 degrees of the action. A stereo sound track was also created with audio recorded from the races.
Post-production took place at Inition's and involved a conversion of captured 'donut' high definition video into 360° panoramic format. Inition also developed the software to view the 360° video inside a head-mounted display and interface to the tracking system.
3D Promo Shoot: Nissan FreeRide Tour
The Brief
Leading extreme sports television producer Boomerang Film approached Inition to produce a high octane 3D promotional video to support Nissan’s sponsorship of the 2011 FreeRide World Tour after a successful collaboration shooting Tony Hawk on his European skateboard tour in Berlin and Brighton for Canal +
Solution
Inition provided stereoscopic consultancy, two portable 3D camera systems, a stereographer and camera assistant for two shooting days as well as 3D post production services including 3D fixing, depth grading and mastering.
Inition were commissioned with the ambitious task of delivering a 3D online post, short promo film and 30 second trailer on a Blu-ray disc within 48 hours of the final shoot. Inition’s team edited approximately 4 – 5 hours of footage into a 2.5 minute compelling promo film in time for the opening of the Nissan FreeRide World Tour.
The offline edit was undertaken by the client in Avid and the final post stages were completed at Inition. We were provided with a graded DPX sequence (Digital Picture Exchange) for the left and right channels which were ingested into our Speedgrade XR suite, where 3D geometry correction and a depth grade were performed. The final piece was then mastered in the side-by-side format for Blu-ray.
The Right Tool for the Job- The client required a stereoscopic video capture system which was as lightweight as possible, able to take POV shots and portable enough to be taken to challenging locations such as mountain faces. Always keen to embrace a challenge, Inition developed a custom built helmet with a mounted 3D rig based around two Toshiba Minicams recording to Nano Flash recorders on Compact Flash cards.
Small enough to achieve an interaxial separation of just 4mm, the custom built rig was highly versatile and could be controlled and genlocked with a camera control unit up to 30 metres away. The recorders were synced (in terms of being triggered for recording) via a breakout cable joined to a single trigger.
Alignment of the cameras was performed before mounting to the helmet with wedges to fix roll and vertical offset. Being a fixed interaxial, calculations were made to allow for the best 3D in the given environment with locked off cameras. The professional athletes were prepped before shooting, so that they were aware of the 3D limits i.e. how close to get to objects.
Results
With its production partner Boomerang Films, Inition delivered an attention holding 3D promotional film to Nissan on schedule, which was taken on tour around major European ski destinations in a Nissan branded truck complete with 4D alpine mountain breeze effects.