3D production services and technology company Inition has joined forces with accomplished director and creative technologist Michael Lindsay to launch Pointy Stick, a new creative-first production company. Pointy Stick is designed to unleash the power of stereoscopic 3D production and help exploit this nascent medium to its full creative potential.
Pointy Stick represents a roster of emerging new talent, bringing together a collection of original and fresh creative minds from around the world, all of whom are already successful within their respective 2D worlds but are forging new paths into S3D work.
Pointy Stick’s commercials director roster includes Fredrik Callinggard whose IKEA commercial Kitchen Dreams won a Gold Lion at Cannes in 2006; Gaute Hesthagen who has a track record in high-end film and commercials; founder Michael Lindsay whose 3D work includes live event content for Unilever brand TIGI and a series of 3D films for De Beers; Mike Brady, who works across music, commercial and corporate video genres and recently directed a 3D ad for Royal Mail; and award winning wildlife duo Deeble & Stone who recently collaborated with Inition to produce a 3D pilot for their feature film Distant Thunder.
Andy Millns commented: “Pointy Stick stands out in the field for having both creative credibility and fantastic 3D technical credentials under one roof. We have the crucial technological lineage and support built up in Inition which is a major defining asset. The most exciting thing about this new venture however, is that we now have the framework in place to focus on expanding the creative parameters of what is possible in 3D.”
Michael Lindsay commented: “Creatively, this is an exciting time to be working in 3D as most of the defining pieces of the medium are yet to be made. There is very little creative precedent to lean on which makes 3D a challenging medium to work with but one with huge potential. Bold, innovative and creative S3D films are our primary interest.”
Pointy Stick has already completed work for DeBeers, LG and Unilever and shot pilots for music and documentary projects. Their latest 3D content will be on show at the 3D Storytelling Conference in London this week 6-7th January 2011, where Andy Millns is running a series of workshops on the fundamentals of stereoscopic production.
Co-founders Michael Lindsay and Andy Millns first worked together on series of 3D brand films for a global launch event in Las Vegas in 2006. Since then the pair have collaborated on a number projects and formed a close working relationship which lead to the creation of Pointy Stick in 2010. Their early work also gave rise to the company’s name thanks to a tongue-in-cheek out-of-screen ‘pointy stick’ moment; a satirical nod to the days of in-your-face gimmicky 3D.