Inition will be opening its doors to the public as part of the first Digital Shoreditch festival between May 4th – May 6th.Celebrating and highlighting the prestigious creative flair within Shoreditch as the UK’s premier digital hub, Inition will be showcasing its ground-breaking 3D, interactive, and CGI work. Inition's expertise spans stereoscopic 3D, haptics, 3D printing and scanning, holographic displays, gestural interfaces and augmented reality. Also on display will be LILA, Inition’s markerless motion capture system used to create and drive live avatars as used for the world's first virtual presenter showdown on Channel 5's The Gadget Show.At the heart of the London's creative communityInition's demo studio comprises over 2000 sq ft bristling with the latest in professional 3D technology. Inition is the UK and Europe's leading independent 3D technology company with expertise gained through 10 years supplying industry with 3D solutions, productions and interactive experiences, all showcased in our central London location. There is no better place to glimpse the future of Everything in 3D.Please head to 23 Curtain Road to experience one of our interactive afternoon sessions from 3-7pm on 4th - 6th May 2011. Drop in, meet the team and help us to celebrate our 10th birthday with local beer and jellied eels in true East End style! RSVP to events@inition.co.uk.For more information about Digital Shoreditch click here.
3D Skate Tricks From Tony Hawk
Inition has been in Berlin and Brighton, shooting skateboarding vet
Cadbury's 'Zingolo' 2D to 3D conversion Wins Best 3D Ad Award
Cadbury Dairy Milk’s ‘Zingalo’ advert has won the 3D Cinema Advertising Award at this year’s Bri
Inition Add Another Dimension to Keane's New Music Video 'Spiralling'
Inition has worked with music video director Andras Ketzer for his Keane promo, ‘Spiralling’.
Inition and Rankin collaborate on Kelis 3D Music Video - Scream
Inition Powers World’s First Virtual Presenter Face-Off
Inition worked with The Gadget Show to create and drive an avatar of the show's presenter Suzi P
360 Degree Immersive Installation: Henley Regatta Experience
The Brief
To produce an immersive experience for the Henley River and Rowing museum that would allow visitors to experience a race in the Henley Regatta from the Cox's point of view.
Solution and Results
Inition created a bespoke immersive 360 degree experience using a head-mounted display. Two races were shot at the Henley Royal Regatta and Women's Regatta. In order to capture the all the action, the races were shot using a custom designed 360 filming rig, mounted in the stern of the boat where the Cox would normally sit.
Museum visitors wearing the installed head-mounted display which, thanks to a precision intertial tracking, allowed them to look around through a full 360 degrees of the action. A stereo sound track was also created with audio recorded from the races.
Post-production took place at Inition's and involved a conversion of captured 'donut' high definition video into 360° panoramic format. Inition also developed the software to view the 360° video inside a head-mounted display and interface to the tracking system.
3D Filming: Immersive Experience For Wannabe Sports Stars
The Brief
Inition were asked to help Irish production company vStream create the world’s first personalised stereoscopic 3D experience – the AVIVA Stadium 3D Experience.
The concept of the project was to make the viewer feel that he or she was a team player in the Irish football or rugby team, creating a sense of anticipation and the rush of preparing to play to a crowd of over 50,000 people.
Solution
To create the illusion of ‘being there’, Inition chose to use 2 X Iconix minicams on a bolt rig attached to a steadicam. The signals from these were fed through to a StereoBrain processor so the footage could be monitored on a 2D 7” HD-SDI monitor and media was recorded to two Nano Drives.
The entire sequence was to be filmed from a ‘point of view’ perspective so Inition matched the separation of the two Iconix cameras with the natural distance between the human eyes. A Steadicam operator created a smooth flowing sequence, replicating the real motion of someone walking.
To further cement the sense of immersion, visitors had their photograph’s taken via a webcam as they entered the 3D Experience temporary building. Their face was then incorporated into the video and teammates and crowds would even refer to the viewer by name.
Inition also provided the 14 x 24” Hyundai P240W 3D LCD screens with 3D passive glasses which were installed into individual viewing booths.
Results
The Aviva Stadium 3D experience later went on tour. With it being the first of its kind in the world, it attracted massive television media attention.
3D Promo Shoot: Nissan FreeRide Tour
The Brief
Leading extreme sports television producer Boomerang Film approached Inition to produce a high octane 3D promotional video to support Nissan’s sponsorship of the 2011 FreeRide World Tour after a successful collaboration shooting Tony Hawk on his European skateboard tour in Berlin and Brighton for Canal +
Solution
Inition provided stereoscopic consultancy, two portable 3D camera systems, a stereographer and camera assistant for two shooting days as well as 3D post production services including 3D fixing, depth grading and mastering.
Inition were commissioned with the ambitious task of delivering a 3D online post, short promo film and 30 second trailer on a Blu-ray disc within 48 hours of the final shoot. Inition’s team edited approximately 4 – 5 hours of footage into a 2.5 minute compelling promo film in time for the opening of the Nissan FreeRide World Tour.
The offline edit was undertaken by the client in Avid and the final post stages were completed at Inition. We were provided with a graded DPX sequence (Digital Picture Exchange) for the left and right channels which were ingested into our Speedgrade XR suite, where 3D geometry correction and a depth grade were performed. The final piece was then mastered in the side-by-side format for Blu-ray.
The Right Tool for the Job- The client required a stereoscopic video capture system which was as lightweight as possible, able to take POV shots and portable enough to be taken to challenging locations such as mountain faces. Always keen to embrace a challenge, Inition developed a custom built helmet with a mounted 3D rig based around two Toshiba Minicams recording to Nano Flash recorders on Compact Flash cards.
Small enough to achieve an interaxial separation of just 4mm, the custom built rig was highly versatile and could be controlled and genlocked with a camera control unit up to 30 metres away. The recorders were synced (in terms of being triggered for recording) via a breakout cable joined to a single trigger.
Alignment of the cameras was performed before mounting to the helmet with wedges to fix roll and vertical offset. Being a fixed interaxial, calculations were made to allow for the best 3D in the given environment with locked off cameras. The professional athletes were prepped before shooting, so that they were aware of the 3D limits i.e. how close to get to objects.
Results
With its production partner Boomerang Films, Inition delivered an attention holding 3D promotional film to Nissan on schedule, which was taken on tour around major European ski destinations in a Nissan branded truck complete with 4D alpine mountain breeze effects.
3D Shoot: Rollercoaster 3D to Promote New Gameshow
The Brief
Red Bee Media hired Inition to shoot a 3D advert promoting a new theme park based gameshow - 'Scream If You Know The Answer' for UKTV.
The brief was to replicate the adrenaline inducing feeling of riding the white knuckle rides at Thorpe Park and after a tough recce day trying all the coasters at the park, the team chose Colussus, the UK's only quadruple-corkscrew coaster.
Solution
At the front of the ride the Inition team installed two SI-2K Mini Digital Cinema Cameras in a parallel arrangement on a rugged mounting system designed by Extreme Facilities. To adhere to health and safety requirements, Extreme Facilities modified a crash dummy which housed and contained all the recording equipment.
Results
The footage was finished in-house using our 2K Iridas SpeedGrade system which is suitable for large and small screen 3D projects, ideal as this 3D advert was shown in cinemas and on 3D TV sets in over 1,200 Sky 3D pubs.
Future of 3D: #1 - Scan, Print, Explode!
For our first 'Future of 3D' project we decided to have some 3D fun with Shannon's head to celebrate our 10th Birthday and the launch of our 'Future of 3D' series.
This project combined a wide range of our skills and 3D technologies. But mainly we enjoyed it because it involved blowing stuff up! If you're interested in finding out more, make sure you watch the video above.
Some of the kit we used: ZPrinter 450, Mephisto EX Scanner, Phantom/Quasar 3D Stereoscopic Filming Rig
We'd like to point out that no Shannons were harmed in this project, although strangely enough he had a slight headache afterwards. Check out our Future of 3D blog at fo3d.posterous.com for our latest experiments.
About our 'Future of 3D' series
The 'Future of 3D' series is about exploring the boundaries of future 3D technology through non-commercial creative projects. Supporting this type of work is core to Inition's core values of developing new uses of 3D technology, supporting creativity and nurturing the passion of it's staff and collaborators. If you have an idea for a 'Future of 3D' project, we'd love to hear from you.
