The Brief
For the launch of the BBC’s flagship Saturday night TV show Merlin, Inition were briefed to recreate the magic of the show using our MagicSymbol technology, for a joint cinema and website download campaign.

Solution
Installed in 10 cinemas across the UK, Merlin MagicSymbol Kiosks wowed thousands of cinema-goers with magical animation and exclusively shot video content featuring actor Colin Morgan in the title role.

Results
Over the 3 week cinema campaign period MagicSymbol was deemed a highly successful campaign when compared to other marketing campaigns in the same environment, with 45% of cinema goers directly interacting with the Merlin MagicSymbol installation. Sample the magic yourself by downloading the software here(PC+webcam+printer required), or on the BBC’s Merlin site.

The Brief
To create an augmented reality campaign for leading international perfumery Givaudan.

Solution and Results
Working with Amigo, Inition produced an augmented reality 3D piece to showcase their perfume and the main ingredients that go into creating their unique fragrances. The campaign was shown on a large screen at Givaudan's perfume symposium in Cannes.

The participant holds up their invitation card to the webcam to start the interaction. A perfume bottle appears and the lid pops off to reveal a misty aroma followed by four of the main perfume ingredients: Mimosa, Bergamot, Iris & Jasmin. The ingredients then circle the bottle to demonstrate how the fragrance is created and then fall back into the bottle to form the key notes of the perfume. The bottle fades out to reveal Givaudan’s animated logo and strap line “Givaudan – Engaging the Senses”.

 

The Brief
After highly successful MagicSymbol augmented reality campaigns for BMW, Toyota and Kia, Inition were approached to deliver a new augmented reality campaign to launch the Audi A1 in showrooms across the UK.

Solution
Visitors were able to interact with a photorealistic model of Audi’s new hatchback before its official launch. By holding up a special Audi branded ‘MagicSymbol’ printed in brochures in front of kiosks, software would recognise the symbol and augment a fully detailed 360 degree model of the A1 as if it were parked on the brochure held by the viewer.

Inition’s skilled animators created the detailed image and animations of the car in 3D Studio Max using references from Audi’s original CAD data which were optimised for real time rendering.

Using proprietary algorithms, Inition created a fully realistic experience with no lag between the movement of the MagicSymbol and animation of the car. 

Extending the experience to the home -Inition also extended the experience to the home. Users with a webcam could download an Audi logo that had been specially encoded for use with the MagicSymbol augmented reality technology. By printing it off and holding it towards their webcam, users would see the Audi A1 appear on their monitor and be able to interact with the car's features as if they were in the showroom.  

By rotating the MagicSymbol, the car would rotate too and users could explore the car further by clicking on any of the on-screen icons such as “add panoramic roof” and “open the boot”.

Results
Audi were so pleased with the results that they commissioned Inition to create a similar campaign for the Audi A7 Sportback where Inition added even further interactive features such as the ability for the user to  change the paint colour and take the car for a ‘virtual test drive' using the arrow keys on their keyboard.