Newsletter signup

Your Enquiry

Inition

Everything in 3D

Top Gear Live Mass Audience Games

Interactive, audience-controlled cool wall


The Brief
Inition was approached to design an interactive game for the Earls Court London show of Top Gear Live, the action-packed live version of the TV show. Inition developed an audience interactive which allowed crowds to test drive two of the world's hottest supercars, in what was the world's largest mass live audience participation game.

Solution
The software, written by Inition's team of 3D developers, allowed the audience to compete in a racing car game live on two large screens. Vehicles were controlled by audience members individually holding up red or green cards to collectively steer either left or right. Acceleration was controlled by how much noise each side generates – the louder the audience shouts the faster the cars go. One half of the audience was pitted against the other in what turned out to be a heavily contested (and very noisy) battle for the chequered flag.

Each team had dedicated cameras to analyse the ratio of red to green being shown by the participants. Feeds from microphones were fed into custom software which dictated the acceleration and braking of the cars. The Earl's Court game was played by 4,500 per show, with even larger crowds in Sydney at Acer Arena, Sydney Olympic Park, Homebush which held 7,000 capacity per show.

Results
Rowland French, Executive Producer of Top Gear Live said: “I’ve always wanted to get the Top Gear Live audience participating more in the show and developing an interactive lap of the Top Gear test track is about as perfect as it gets. Through working with Inition on yet another ground-breaking project we have easily succeeded in making the most advanced piece of motoring theatre in our history which I hope our audience will enjoy”.

James Gant, Director at Inition commented: “It’s tremendously exciting to produce such a grand interactive game experience for Top Gear Live.  It demonstrates the scalability of Inition’s Interactive Technologies and hints at the future of mass live audience entertainment."

Cool WallThe audience participation engine was also used for a second part of the show, with a 'democratic' version of Top Gear's infamous Cool Wall. Members of the audience could vote on whether cars appearing in the show were 'Cool' or 'Uncool' with a representation of the car moving across the projected Cool Wall to reflect the audience's opinion. As you can images, this wasn't always respected as, thank to a Clarkson-over-ride mode, Jeremy usually over-turned the audience's decision with his own.

Related News: 

Ford C-MAX Launch Outdoor Augmented Reality Campaign

Feature Image: 
Screenshot of Ford C-MAX Augmented Reality Animation Produced by Inition
vimeo.com/25410284
Example of Inition Augmented Reality Innovation
JCDecaux Mall 6 Sheet Screen
Floor Guide Showing People Where to Place Their Feet for Ford C-MAX AR ampaign
Body: 
Ford has launched an augmented reality campaign to promote the new 7 seat Grand C-MAX car on JCDecaux mall 6 Sheet screens using Ignition's augmented reality software - The first outdoor augmented reality campaign to use 3D depth imaging technology in the UK.

Inition Brings Mass Interaction to the Gadget Show Live

Feature Image: 
Jason Bradbury in LILA Cube
Gadget Show Live
Every camera flash is registered to count as a vote
Three webcams capture every camera flash made by the audience
By swaying their arms, the audience can influence the direction of the drone
Body: 
Inition has successfully contributed half of the software and technology to allow the audience of the UK’s biggest consumer electronics show to interact with the Gadget Show presenters on stage.
Related Case Studies: 

3D Filming: Tony Hawk on Tour

Image(s): 
Tony Hawk on his European Tour
Tony Hawk on his European Tour
Minicams on customised Fig Rig
Inition technician preparing a PoleCam


The Brief
Extreme sports production specialist Boomerang Productions, asked Inition to supplied stereoscopic equipment, crew, consultancy and 3D post services for a half hour 3D programme following Tony Hawk on his European tour in Berlin and Brighton.

Solution
Due to a combination of low weight, compact size and high quality image output, Inition chose to shoot everything with Toshiba IK-HD1(1920x1080i) minicams to capture the essence and drama of the competitor's daring skate tricks.

Inition’s crew established three camera positions during the Berlin shoot in order to captuire the action from all angles.

A Fig Rig gave the cameraman incredible flexibility to capture fast motion shots. A Polecam lightweight jib was positioned at the top of a ramp side which captured stunning sweeping overhead shots including those classic 3D shots when the skater appears to be jumping out the screen. The third stereoscopic rig was mounted on a regular tripod which was used to capture ground level footage and close ups.

To monitor the action, each rig was connected to a StereoBrain Processor. Battery powered and highly lightweight, the StereoBrain processor can process a left and right signal and output a variety of 3D modes which can be viewed on a 2D or 3D monitor. During the Tony Hawk shoot, Inition’s crew used StereoBrain processors to output an anaglyph feed to 7” HD-SDI monitors. Media was recorded to Nanoflash solid state recorders.

Results
Using the three camera set up, Inition was able to deliver motion rich, immersive 3D footage for Boomerang Productions. Boomerang Productions delivered a 2D edit to Inition where it was geometrically corrected and mastered into 3D for 3D Blu-ray authoring.

The 3D footage was used to create a half hour TV programme which aired on French TV channel Canal+ in October.

Distant Thunder: Exploring Africa in 3D

Image(s): 


The Brief
World-renowned filmmakers Deeble & Stone partnered with Inition to co-produce a 3D wildlife pilot in Africa called Distant Thunder 3D.

Solution
The shoot took place in Kenya and was produced in association with equipment manufacturer P+S TECHNIK. During the production process the team identified and perfected the 3D rigs necessary to shoot wildlife in the field of Africa. Being an environment of widely varying scales, Inition used equally a large variety of interaxial lens distances to capture the extremities of the landscape, from extreme close ups of chameleons eating lunch to the final dramatic time-lapse sequence of the Kenyan night sky where two still cameras were positioned 30 metres apart.

Over the space of a month Inition used a variety of 3D rigs - both commercial models and custom built. These included mirror rigs, 3D time-lapse set ups, side-by-side configurations and gyro stabilized, using SI-2K Minicams and shooting uncompressed RAW, recording to solid state drives so full creativity could be achieved in the post production process.

Every evening, the team reviewed the daily rushes on a large 3D screen to develop what was working and what was not. Over a two week period and in challenging stormy condiitons, we obtained enough spectacular footage to edit together a stunning 10 minute pilot.

Results
The promo premiered at the Dimension 3 S3D expo in Paris in 2010 and was later shown to audiences at the Berlin Film Festival 2010 and the Cannes Film Festival where it received a highly postive response.

Victoria Stone, producer and director of the pilot, in an interview with creativeplanetnetwork.com said, "Digital 3D is so immersive and experiential that it is perfectly suited to natural history storytelling. We were delighted that it was possible to achieve so much in such a short time. It was an extraordinary and very successful collaboration."

Keane 3D Live: A Milestone in 3D Broadcasting

Image(s): 
The Keane band members show off their 3D anaglyph glasses
Keane rehearse in Abbey Road Studio One
Anaglyph stereo pre-viz and ...
Panaromic view of Abbey Road Studio One
P+S Mirror rig Ped with remote follow-focus
The Gallery
Keane 3D rehearsals in Shoreditch Studios with mock set


The Brief
The live 3D transmission of a performance by Keane at Abbey Road Studios to a domestic 3D television marked a major milestone in the history of 3D broadcasting and pioneered many of the 3D transmission techniques to follow.

Solution
Inition conceived the idea in 2008 and was the primary technical partner behind the project which was backed by BSkyB, Island Records and Nineteen Fifteen Productions.

Keane 3D was broadcast simultaneously to three very different mediums – The Vue’s flagship Leicester Square RealD cinema; a dedicated website where Keane fans could watch the performance in anaglyph (red/cyan) mode and over the BSkyB transmission infrastructure becoming the first ever live 3D transmission on their network.

Sky TransmissionThe Keane broadcast was the first ever 3D transmission to be broadcast over the BSkyB transmission infrastructure to a domestic display. The 3D feed was transmitted as a side-by-side frame compatible signal over a high definition satellite transponder using SENSIO encoding which was linked to two Hyundai 46 inch high definition 3D TV screens. A VIP audience in Abbey Road's world-famous Studio 2 were able to watch the full live Sky transmission nearby.

3D Webcast- A separate 3D webcast was streamed over the Internet in anaglyph (red/cyan) mode. This was the world’s first ever live webcast in 3D which Keane fans around the globe could watch in 3D by wearing a pair of anaglyph glasses. The webcast later went on to become nominated for The Innovation Award at the UK Music Video Awards 2009.

Vue Cinema Showing- A live broadcast via a satellite uplink to the 3D-enabled Vue cinema in Leicester Square, using SENSIO's 3D Cinema Encoder.

The Set Up- Inition supplied five 3D rigs for the historic event – three mirror/beamsplitter rigs, and two side-by-side rigs and one MiniCam rig. Each left and right camera recorded the Keane 3D broadcast in full HD for archiving purposes.

On set was a Jib cam, PoleCam, a dolly, a 45 degree angle shot and a wide angle shot. The Inition crew monitored the live and preview feeds via several StereoBrain Processors which can output a left and right signal in a variety of 3D modes.

As access to Abbey Road Studios were very limited, Inition’s production team pre-planned every single shot using stereo pre-viz animations. This allowed the team to determine the best focal lengths, rig positions and stereoscopic effects weeks in advance.

Results
All the planning paid off and each individual transmission was a technical and creative success which was later praised by the national media.

Watch an interview with the band about their 3D performance here

Click here to read an article about the event in TVB Europe Magazine

Live 3D Surgery: Stereoscopic Surgery Training Trial

Image(s): 


Brief
MATTU (Minimum Access Therapy Training Unit), the internationally recognised centre of excellence for teaching innovative laparoscopic surgical techniques, invited Inition and other vendors to show how 3D display and motion capture technology could be incorporated into surgical procedures to determine whether 3D training simulation could improve accuracy, safety and performance as well as the quality of surgery training.

Solution
Inition provided consultancy and equipment for the scope of the project including projection equipment, motion capture devices and technical expertise for two implementations – live stereoscopic broadcast of an operation via a stereoscopic endoscopic camera and a motion tracking demo to show how the tracking of a sergeon's hands can be recorded for future analysis.

Live real surgery was performed and filmed in the Royal Surrey County Hospital Theatres and the feed was transmitted to a remote viewing room where other surgeons witnessed the operation in 3D wearing 3D glasses. Two 3D cameras captured the keyhole operation in 3D. Inition’s stereoscopic endoscopic camera provided the stereoscopic perspective from inside the patient’s body and a Panasonic AG-3DA1 camera was deployed externally. Both were integrated with an LG CF3D projector in the viewing room. Inition supplied two 3D monitors for the surgeon too. Wearing passive 3D glasses, he was able to view the output from the endoscopic camera and Panasonic camera just as the other students did whilst talking through his procedure via a wireless microphone.

In order to analyse the differences between stereoscopic laparoscopic surgery and regular surgery, lnition also recommended Ascension’s trakSTAR system which we are a reseller for. The technology was used to measure novice surgeons’ performance on stereo (3D) imaging systems in a simulated environment, providing insight into their exact hand movements.

We concluded that Ascension Technology would be perfect for MATTU’s application because it is extremely easy to use and offers great quality capture time and again,” said Jeff Ferguson, motion capture and tracking expert at Inition.

Results
The results from the day indicated that, by a considerable margin, the addition of stereo cues improved surgery training and the results are being published as a paper which will be promoted as a new training system.

Live 3D Transmissions : Six Nations Rugby Live in 3D for O2

Image(s): 
Three England Rugby players enjoy some 3D in Inition's screening room.
Inition side-by-side rig
Sample of national press coverage about the Six Nations 3D broadcast
http://www.youtube.com/watch?v=7pKpVnFjvX4&feature=player_embedded#at=43
The control room
Inition Co-Founder Andy Millns in the gallery


The Brief
40 cinemas across the country screened England’s home RBS Six Nations games live in 3-D. Archibald Ingall Stretton commissioned 3D specialists Inition to produce the matches which became the largest ever UK sports event to be broadcast live in 3D.

Solution
Using the latest 3D camera technology, the matches were captured from seven camera positions providing a comprehensive view of the game which included replays, match statistics and on-screen graphics. Inition worked with outside broadcast experts SIS Live and used 3D 'Quasar' rigs from Element Technica for the shoot. Broadcast graphics specialists Wurmsers creating bespoke stereoscopic graphics for the game.

The BBC is the UK TV rights holder for the 6 Nations – played between England, Scotland, Wales, Ireland, France and Italy – and assisted Inition in the broadcast. Inition has worked on a number of 3D productions from football and ice hockey to track and music events. Inition were also the 3D experts behind the 3D transmissions of England’s clash with Scotland at Murrayfield, in 2008, as part of a 3D test for the BBC.

Results
Forty Odeon and Cineworld cinemas screened the matches, beginning with England’s official centenary game, against Wales on February 6, as part of a deal with O2, the England sponsor. The match against Ireland on February 27 was also screened live in 3-D.


Read TVB Europe's inside story on the project here

Read about the GOLD award we received for this project as winners of the Internationalist Awards for Innovation in Media here