The Brief
To promote Croda International's new omega 3 technology PureMax™.
Solution
Inition worked closly with Croda to design a character that would promote their brand in the format of a competition at up and coming trade shows. Various prizes were awarded via a fun animation of Mr PureMax fishing off a desert island.
Results
“It was great to see Mr Puremax come to life in a 3D animation! A really original way to draw people to our stand at Vitafoods in Geneva this May, proving to be an effective way to introduce current and prospect customer to our PureMax™ offer in a fun and novel way. We can’t wait to put it into action at another exhibition later in the year!”
- Laura Kelly, Croda Health Care, Marketing Co-ordinator
Ford C-MAX Launch Outdoor Augmented Reality Campaign
MagicSymbol Augmented Reality Application Launches Audi A1 Across UK
Red Stag Launches Augmented Reality Party Powered by MagicSymbol
Beam Global Spirits & Wine is launching an interactive augmented reality campaign for Red St
AR for Oral-B Pro Expert Launch
The Brief
Inition were approached by GPJ to create an engaging Augmented Reality piece of animation that supports the launch of the new Oral-B tooth paste.
Solution and Results
To back up the launch campaign and the Augmented Reality piece, Inition developed and created an interactive touchscreen poster, allowing the user to navigate through the benefits of the new product and watch videos highlighting the 8 benefits that the new paste provides.
The AR was shown at an industry launch of the new Oral-B Pro-Expert toothpaste, showcasing the revolutionary technology involved in creating the new product.
The AR piece was used to reinforce the key messages about the product from the presentations and videos shown at the launch, as well as allowing the user to get a quick and easy understanding of the key ingredients of the paste and what areas it tackles.
AR to promote opening of The O2
The Brief
Create an Augmented Reality competition-based installation to drive footfall to the newly opened O2 in Greenwich, South-East London, London's newest and most hi-tech entertainment venue.
Solution
Mobile car-mounted screens allowed participants to reveal their prize using an augmented reality mechanic. Each of the cards were prize-winning. Participants held up their card to the camera to see it come to life on screen, and discover their reward. Prizes included 2 for 1 meals, free drinks and cinema, concert and sports event tickets at The O2.
After finding out what they have won, participants made their way to The O2 in Greenwich, where a third kiosk unit inside the venue itself allows them to redeem their card for a prize voucher.
Results
Inition's MagicSymbol technology was deployed in what was the largest ever augmented-reality-based campaign. Over 500,000 MagicSymbol promo cards were distributed around London's most busy stations, squares and markets over a 5 week period.
Givaudan - Augmented Reality for Cannes perfume symposium
The Brief
To create an augmented reality campaign for leading international perfumery Givaudan.
Solution and Results
Working with Amigo, Inition produced an augmented reality 3D piece to showcase their perfume and the main ingredients that go into creating their unique fragrances. The campaign was shown on a large screen at Givaudan's perfume symposium in Cannes.
The participant holds up their invitation card to the webcam to start the interaction. A perfume bottle appears and the lid pops off to reveal a misty aroma followed by four of the main perfume ingredients: Mimosa, Bergamot, Iris & Jasmin. The ingredients then circle the bottle to demonstrate how the fragrance is created and then fall back into the bottle to form the key notes of the perfume. The bottle fades out to reveal Givaudan’s animated logo and strap line “Givaudan – Engaging the Senses”.
Grant's Whisky Augmented Reality Bar Promo
The Brief
Platypus Productions approached Inition for help promoting the new "Grant's, try a different angle" campaign.
Solution
Inition created an unusual competition which ran in various clubs and bars in cities across South Africa, including Cape Town, Durban and Johannesburg.
Participants were invited to try their luck at winning various prizes, from free drinks to iPods, to link with the campaign. Winners were determined by the angle at which a spinning Grant's Whisky bottle landed on their symbol card.
Results
As the photos above show, the competition drew in large numbers of participants eager to spin Grant's Whisky bottle.
Kia Motors AR
The Brief
To promote Kia's new three door Pro_cee'd.
Solution and Results
Inition created a MagicSymbol package for a custom kiosk that promoted the car's 7 year warranty and Kia's new advert, supporting the "Designed to change your mind" campaign.
MagicSymbol AR: Launch of the Audi A1
The Brief
After highly successful MagicSymbol augmented reality campaigns for BMW, Toyota and Kia, Inition were approached to deliver a new augmented reality campaign to launch the Audi A1 in showrooms across the UK.
Solution
Visitors were able to interact with a photorealistic model of Audi’s new hatchback before its official launch. By holding up a special Audi branded ‘MagicSymbol’ printed in brochures in front of kiosks, software would recognise the symbol and augment a fully detailed 360 degree model of the A1 as if it were parked on the brochure held by the viewer.
Inition’s skilled animators created the detailed image and animations of the car in 3D Studio Max using references from Audi’s original CAD data which were optimised for real time rendering.
Using proprietary algorithms, Inition created a fully realistic experience with no lag between the movement of the MagicSymbol and animation of the car.
Extending the experience to the home -Inition also extended the experience to the home. Users with a webcam could download an Audi logo that had been specially encoded for use with the MagicSymbol augmented reality technology. By printing it off and holding it towards their webcam, users would see the Audi A1 appear on their monitor and be able to interact with the car's features as if they were in the showroom.
By rotating the MagicSymbol, the car would rotate too and users could explore the car further by clicking on any of the on-screen icons such as “add panoramic roof” and “open the boot”.
Results
Audi were so pleased with the results that they commissioned Inition to create a similar campaign for the Audi A7 Sportback where Inition added even further interactive features such as the ability for the user to change the paint colour and take the car for a ‘virtual test drive' using the arrow keys on their keyboard.
Samsung Winter Olympics AR
The Brief
Create a high-tech footfall driver with a prize element for Samsung's Winter Olypmics Torch Relay arena for the Turin Winter Olympics 2006.
Solution
A competition mechanic based on Inition's Augmented Reality technology MagicSymbol created a promotion that drove footfall to Samsung's Sponsorship Arena with the promise of the chance to win one of a range of prizes from Ski-wear to Samsung mobile phones. Samsung handed out thousands of promotional flyers containing a MagicSymbol printed on the reverse. The recipients were invited to Samsung's sponsorship arena to find out if they had won a prize.
This 'reveal' had a uniquely compelling twist: players showed their cards to a camera mounted above a plasma screen and magically a 3D image of their prize appeared floating on the card.
Results
Inition identified Augmented Reality early on as having potential to engage with audiences in a unique and surprising way. This novelty factor was partly responsbile for the huge crowds that queuded up for the Samsung installation. Over 5000 interactions were counted over 5 days of the installation.
World Future Energy Summit Augmented Reality
The Brief
To work with Atticus to create a display for The World Future Energy Summit.
Solution and Results
Inition made remarkable use of their augmented reality MagicSymbol technology. In order to fully explain the hydrogen process in an engaging way to prospectiev clients, Inition worked with Atticus to produce an animated hydrogen energy plan that would identify the various stages of the process along with the added environmental benefits in the form of carbon capture. After this animation some lucky participants were awarded prizes.