Platypus Productions approached Inition for help promoting the new "Grant's, try a different angle" campaign.
Inition created an unusual competition which ran in various clubs and bars in cities across South Africa, including Cape Town, Durban and Johannesburg.
Participants were invited to try their luck at winning various prizes, from free drinks to iPods, to link with the campaign. Winners were determined by the angle at which a spinning Grant's Whisky bottle landed on their symbol card.
As the photos above show, the competition drew in large numbers of participants eager to spin Grant's Whisky bottle.