

The Brief
To create a giant ‘Interactive Policy Wall’ installation for Blitz Communications at the Conservative Party Conference.
Solution
Delegates interacted and expressed their views on a number of policy areas using a 'Minority Report' style interface. The interactive was created from the ground up by Inition, with software development, motion graphics and interface to dual-Kinect controllers. To interact and select policies, participants simply raised their hand to point to their preferred choice as they floated past on a 5m wide screen.
Inition developed a novel solution with two Kinect cameras to cover a wide area, allowing multiple people to interact simultaneously. Flocking algorithms were used to give the interface a feeling of playful interactivity.
Results
The installation went live over the 4 days of the conference held at Manchester's Central Convention Complex. Over 500 people interacted with the wall which was deployed in the conference atrium. To try the installation for yourself or discuss similar projects please contact us to arrange a visit our Shoreditch demo studio.
Inition Launch Specialist 3D Production Company Pointy Stick, in Joint Venture
3D production services and technology company Inition has joined forces with accomplished director and creative technologist Michael Lindsay to launch Pointy Stick, a new creative-first production company. Pointy Stick is designed to unleash the power of stereoscopic 3D production and help exploit this nascent medium to its full creative potential.
Inition Launch Specialist 3D Production Company Pointy Stick, in Joint Venture
Live 3D Surgery Broadcast
UK's First Mobile 3D Cinema Gives RSPB Wings!
3D Filming: Tony Hawk on Tour
The Brief
Extreme sports production specialist Boomerang Productions, asked Inition to supplied stereoscopic equipment, crew, consultancy and 3D post services for a half hour 3D programme following Tony Hawk on his European tour in Berlin and Brighton.
Solution
Due to a combination of low weight, compact size and high quality image output, Inition chose to shoot everything with Toshiba IK-HD1(1920x1080i) minicams to capture the essence and drama of the competitor's daring skate tricks.
Inition’s crew established three camera positions during the Berlin shoot in order to captuire the action from all angles.
A Fig Rig gave the cameraman incredible flexibility to capture fast motion shots. A Polecam lightweight jib was positioned at the top of a ramp side which captured stunning sweeping overhead shots including those classic 3D shots when the skater appears to be jumping out the screen. The third stereoscopic rig was mounted on a regular tripod which was used to capture ground level footage and close ups.
To monitor the action, each rig was connected to a StereoBrain Processor. Battery powered and highly lightweight, the StereoBrain processor can process a left and right signal and output a variety of 3D modes which can be viewed on a 2D or 3D monitor. During the Tony Hawk shoot, Inition’s crew used StereoBrain processors to output an anaglyph feed to 7” HD-SDI monitors. Media was recorded to Nanoflash solid state recorders.
Results
Using the three camera set up, Inition was able to deliver motion rich, immersive 3D footage for Boomerang Productions. Boomerang Productions delivered a 2D edit to Inition where it was geometrically corrected and mastered into 3D for 3D Blu-ray authoring.
The 3D footage was used to create a half hour TV programme which aired on French TV channel Canal+ in October.
Absolut Vodka 3D Powerpoint
The Brief
Stream Worldwide approached Inition to create a 3D PowerPoint presentation for Pernod Ricard UK’s top selling brand label Absolut. The presentation was for their annual sales and marketing conference which was held at Twickenham Rugby Stadium in September 2009.
Solution and Results
Lee Spooner headed up Inition’s team to create the stereoscopic 3D CGI content based around the latest ad campaign for Absolut. The creative featured a 3D Absolut vodka bottle, paper animated lanterns and animated text. These were then rendered out as stereoscopic 3D video files and integrated into the latest cutting edge 3D power point software: S3D Presenter. James Marks and Inition’s technical team projected this onto our spectral 240 3D stereoscopic screen (426x320cm) from our duality 3D projection system.
S3D presenter software is a high-end dynamic 3D PowerPoint presentation add on that allows slides to be played back in real time and integrated with pre-rendered 3D video files. Inition is one of the first companies in the UK to offer this service.
Inition was given a tight deadline by Absolut and succeeded in turning around the project in just four days.
BBC Bang Goes The Theory - Dance Capture Lab
The Brief
To provide an Organic Motion, Markerless Motion capture system for BBCs Bang Goes The Theory TV series, at one of their Roadshows in Edinburgh.
Solution
The Organic Motion stage was used as part of an experiment, using members of the public to see how people judge different peoples dancing abilities.
Results
Hundreds of people used the system throughout the day, allowing memebers of the public to just walk into the space and be tracked straight away.
Ford C-MAX Campaign: AR with Gestural Interface
The Ford C-MAX augmented reality campaign ran for two weeks across ten shopping malls with over 125,000 curious shoppers interacting with Ford’s Grand C-MAX vehicle. A selection of on-screen icons allowed participants to explore various features of the car including 'Door Slide', 'Seating', 'Power Tail' and 'Spin' with a 'Minority Report' style gesture-controlled interface.
The Brief
The brief from Ford demanded us to track users in the most natural way possible to allow them to 'play' with an interactive product advert. No markers or other symbols could be relied on. It also had to ignore people walking past while allowing precise control and selection from the interface.
FORD C-max DOOH AR campaign from Inition on Vimeo.
Solution
Inition were approached by digital production company Grand Visual who asked if this was possible and thanks to our recent distribution agreement for the Panasonic D-Imager (a Microsoft Kinect-like depth or Z camera) we provided a simple proof-of-concept demo within one day which secured the project.
Over the next few weeks, our in house team of C++ developers developed an application based on OpenFrameWorks and OpenCV SDKs to code the real-time sensing and video display engine. A sophisticated blob tracking and depth thresholding algorithm sensed the participant's hands allowing the car to follow the user's movements. A flocking algorithm gave a fluid, graceful movement around the screen with the optimum amount of 'bounce'. Full HD resolution, portrait graphics, webcam capture, depth and video camera aspect matching and alignment, gestural user interface, interaction logging for usage analysis and hardware fault tolerance were added before going live.
Fine Tuning and Feedback at Every Stage- An important part of the project was the ability to "fine tune" and "play" with all the control parameters via an on-screen interface. On-screen debugging and depth camera modes allowed us to optimise every aspect of the interaction experience. Our development team provided regular “work in progress” videos and executable versions for the client allowing feedback to be incorporated at every stage.
Inition were present for repeated on-site testing with JCDecaux prior to deployment to ensure the software could cope with the rigours of the real-world environment. Issues included reflection scatter from glass shop windows which were tackled with temporal and contrast filtering of the depth image.
Results
- Across ten shopping malls 125,000 customers interacted with Ford's Grand C-MAX vehicle.
- Check out the video to see the installation in action!
Future of 3D #3 : Design, Print, Fly!
The Brief
Co-founder and director of Intion Stuart Cupit, also keen photographer and kite-flyer, decided to set himself a challenge to build a rig capable of taking panoramic aeriel photos from his parafoil kite...
The rig needed moving parts, had to be light-weight but strong enough to hold servos and a digital camera and withstand the odd crash landing.
Solution
Stuart designed the rig using 3D Studio Max and included 5 independent moveable stages, a complete gear system, fittings for 4 servos, a microcontroller, batteries and, most importantly, a digital camera.
The final design was printed out in one go (yes, no assembly!) using our Invision-XT 3D printer. The various joints and gears were designed in place with the 0.1mm clearance between any two parts required to allow them to move independently. The VisiJet SR200 build material used is strong enough to be for functional finished products.
The gears, axels and sleeves freely revolve and the fleixble nature of the material, when printed in thin sections, allowed the servos to be held in place by sprung hinged latches. The servos follow a pre-recorded set of moves using a Milinst Wizard board.
Results
- A Picavet suspension allowed the camera rig to self-level and prevents twisting. A geared mechanism reduced the speed of one of the servos by 20 to 1 to allow the rig to be rotated. The gears were printed in place and once support material is removed just work with no assembly!
- The Flight: The whole rig was attached to a Sutton Flowform 16 kite using a pair wire hangups on 200m of cord. The kite needed a 25mph wind to get the 1kg rig into the air. Flown from Hamstead Heath, the rig took 50 blurry photos the first time! The second flight got some great shots looking south across London, and some bemused looks from on-lookers!
Check out our 3D Printing Service and our Future of 3D blog at fo3d.posterous.com for our latest experiments in 3D.
About our 'Future of 3D' series
The 'Future of 3D' series is about exploring the boundaries of future 3D technology through non-commercial creative projects. Supporting this type of work is core to Inition's core values of developing new uses of 3D technology, supporting creativity and nurturing the passion of it's staff and collaborators. If you have an idea for a 'Future of 3D' project, we'd love to hear from you.
Future of 3D: #1 - Scan, Print, Explode!
For our first 'Future of 3D' project we decided to have some 3D fun with Shannon's head to celebrate our 10th Birthday and the launch of our 'Future of 3D' series.
This project combined a wide range of our skills and 3D technologies. But mainly we enjoyed it because it involved blowing stuff up! If you're interested in finding out more, make sure you watch the video above.
Some of the kit we used: ZPrinter 450, Mephisto EX Scanner, Phantom/Quasar 3D Stereoscopic Filming Rig
We'd like to point out that no Shannons were harmed in this project, although strangely enough he had a slight headache afterwards. Check out our Future of 3D blog at fo3d.posterous.com for our latest experiments.

About our 'Future of 3D' series
The 'Future of 3D' series is about exploring the boundaries of future 3D technology through non-commercial creative projects. Supporting this type of work is core to Inition's core values of developing new uses of 3D technology, supporting creativity and nurturing the passion of it's staff and collaborators. If you have an idea for a 'Future of 3D' project, we'd love to hear from you.

Future of 3D: #2 - Sketch, Sculpt, Print!
Future of 3D
Inition’s “Future of 3D” series encourages work on non-commercial projects which help to push the boundaries of current 3D creative and technology. This was the first time we had seen a project go from sketched concept, through haptic modelling to a physical 3D printed model. Organic designs are not usually immediately associated with computers but with Claytools strength in creating organic shapes and our 3D printer's ability to print them, we see a great future for this combination of technologies in product design.
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The Brief
As part of Inition’s “Future of 3D” series, our 3D printing team agreed to work with BA design student Kristin Katzer from the London College of Communication to realise a packaging design for fruits.
Solution
Concept- The concept for Kristin's organic design was based on structures of nature, in particular her research into “tafoni structures” produced during the calcification of porous sandstone.
Freeform Design- Designing these organic structures using a typical 3D CAD package would have proved very difficult, however with Inition's guidance Kristin realised the design through the intuitive interface of the Sensable Phantom Omni in conjunction with the Claytools software. Claytools is a design package specially tailored towards haptic modelling, allowing the user to directly sculpt, manipulate and feel the surface of a model through a pen-line interface attached to a motorised force-feedback arm.
3D Print- After adding colour to the CAD model, the complex design was prepared for print Paul Armand, one of Inition's 3D printing specialists. Our full colour 3D ZPrinter 450 printed out the model over-night including two end caps with extruded lettering.
Results
The final design forms part of Kristin’s degree and was shown at the BA Design Show at the London College of Communication in June 2011.
Thanks to Kristin for creating a great piece; the first thing we've 3D printed that has been created on a haptic device.
The kit we used: ZPrinter 450, Phantom Omni with Claytools software
Check out our Future of 3D blog at fo3d.posterous.com for our latest experiments.
























































































































































































































