The Brief
To work with Drum PHD and Fallon, to help create Cadbury’s first ever 3D ad. The high profile ad spot screened prior to James Cameron’s 3D epic ‘Avatar’ in over 200 3D cinema screens nationwide.
Wach the 2D version here:
Solution
Using Cadbury Dairy Milk’s recent ‘Zingalo’ ad, which celebrates the chocolate brand’s fair trade credentials, Inition converted the footage into a fabulous 3D Stereoscopic version.
Results
The process of converting the existing 2D film into 3D was turned around in record time. The Zingolo ad lent itself well to 3D conversion because it features a head emerging from a garage and in 3D it appears actually to float right in front of the cinema audience creating a very impressive cinema experience.
Cadbury Dairy Milk’s ‘Zingalo’ advert has won the 3D Cinema Advertising Award at this year’s British Television Advertising Awards. The advert, which celebrates the brand’s fair trade credentials, featured a buoyant head which appeared to actually float in front of the cinema audience creating a very dramatic viewing experience.
The Award recognises the best TV & cinema commercials made by British advertising agencies and production companies. Working with Drum PHD and Fallon, Inition converted the footage into a fabulous 3D Stereoscopic version which screened prior to James Cameron’s 3D epic Avatar in over 200 cinemas nationwide.
Cadbury's 'Zingolo' 2D to 3D conversion Wins Best 3D Ad Award
Cadbury Dairy Milk’s ‘Zingalo’ advert has won the 3D Cinema Advertising Award at this year’s Bri
Inition Add Another Dimension to Keane's New Music Video 'Spiralling'
Inition has worked with music video director Andras Ketzer for his Keane promo, ‘Spiralling’.
3D Feature: Award Winning 3D in Extreme Environments for 'Amphibious'
The Brief
Inition were approached by Komodo Films to help with the filming of Brian Yuzna’s much anticipated Amphibious 3D. Komodo Films required a 3D specialist to a high quality stereoscopic experience and expertise in tough humid conditions on a low budget
The film follows the story of a giant prehistoric sea creature that terrorises the occupants of a remote fishing platform off Sumatra. Directed by horror veteran Brian Yuzna (Reanimator) and starring Michael Pare (Bloodrayne, Virgin Suicides) the film has made several appearances on the festival circuit.
Solution
Inition’s Asia Pacific office worked closely with Komodo Films and Fu Works providing consultancy on pre-production, storyboards, camera and monitoring equipment plus stereography during production. Amphibious was shot in challenging conditions in Jakarta over a two month period. Inition’s Head of Production for the Asia Pacific, Markus Stone, was the lead stereographer and headed the 3D department.
Results
Markus commented, “This was a complex 3D shoot, and was produced in often challenging conditions including the Javanese jungle, on board a boat and in a studio that was a humid 36 degrees every day with the air conditioners turned on. It just goes to show that great 3D is possible on a budget.”
Inition are delighted to announce that Amphibious 3D has been awarded “Best Feature” at the 3D Stereo Media European Film Festival in a competitive field of 48 entries. Criteria included 3D quality, understanding of 3D grammar, script and overall quality of the film and it was judged by a panel of industry experts including renowned Belgian Stereographer Kommer Kleijn.
3D Filming: Immersive Experience For Wannabe Sports Stars
The Brief
Inition were asked to help Irish production company vStream create the world’s first personalised stereoscopic 3D experience – the AVIVA Stadium 3D Experience.
The concept of the project was to make the viewer feel that he or she was a team player in the Irish football or rugby team, creating a sense of anticipation and the rush of preparing to play to a crowd of over 50,000 people.
Solution
To create the illusion of ‘being there’, Inition chose to use 2 X Iconix minicams on a bolt rig attached to a steadicam. The signals from these were fed through to a StereoBrain processor so the footage could be monitored on a 2D 7” HD-SDI monitor and media was recorded to two Nano Drives.
The entire sequence was to be filmed from a ‘point of view’ perspective so Inition matched the separation of the two Iconix cameras with the natural distance between the human eyes. A Steadicam operator created a smooth flowing sequence, replicating the real motion of someone walking.
To further cement the sense of immersion, visitors had their photograph’s taken via a webcam as they entered the 3D Experience temporary building. Their face was then incorporated into the video and teammates and crowds would even refer to the viewer by name.
Inition also provided the 14 x 24” Hyundai P240W 3D LCD screens with 3D passive glasses which were installed into individual viewing booths.
Results
The Aviva Stadium 3D experience later went on tour. With it being the first of its kind in the world, it attracted massive television media attention.
3D Promo Shoot: Nissan FreeRide Tour
The Brief
Leading extreme sports television producer Boomerang Film approached Inition to produce a high octane 3D promotional video to support Nissan’s sponsorship of the 2011 FreeRide World Tour after a successful collaboration shooting Tony Hawk on his European skateboard tour in Berlin and Brighton for Canal +
Solution
Inition provided stereoscopic consultancy, two portable 3D camera systems, a stereographer and camera assistant for two shooting days as well as 3D post production services including 3D fixing, depth grading and mastering.
Inition were commissioned with the ambitious task of delivering a 3D online post, short promo film and 30 second trailer on a Blu-ray disc within 48 hours of the final shoot. Inition’s team edited approximately 4 – 5 hours of footage into a 2.5 minute compelling promo film in time for the opening of the Nissan FreeRide World Tour.
The offline edit was undertaken by the client in Avid and the final post stages were completed at Inition. We were provided with a graded DPX sequence (Digital Picture Exchange) for the left and right channels which were ingested into our Speedgrade XR suite, where 3D geometry correction and a depth grade were performed. The final piece was then mastered in the side-by-side format for Blu-ray.
The Right Tool for the Job- The client required a stereoscopic video capture system which was as lightweight as possible, able to take POV shots and portable enough to be taken to challenging locations such as mountain faces. Always keen to embrace a challenge, Inition developed a custom built helmet with a mounted 3D rig based around two Toshiba Minicams recording to Nano Flash recorders on Compact Flash cards.
Small enough to achieve an interaxial separation of just 4mm, the custom built rig was highly versatile and could be controlled and genlocked with a camera control unit up to 30 metres away. The recorders were synced (in terms of being triggered for recording) via a breakout cable joined to a single trigger.
Alignment of the cameras was performed before mounting to the helmet with wedges to fix roll and vertical offset. Being a fixed interaxial, calculations were made to allow for the best 3D in the given environment with locked off cameras. The professional athletes were prepped before shooting, so that they were aware of the 3D limits i.e. how close to get to objects.
Results
With its production partner Boomerang Films, Inition delivered an attention holding 3D promotional film to Nissan on schedule, which was taken on tour around major European ski destinations in a Nissan branded truck complete with 4D alpine mountain breeze effects.
3D Shoot: Rollercoaster 3D to Promote New Gameshow
The Brief
Red Bee Media hired Inition to shoot a 3D advert promoting a new theme park based gameshow - 'Scream If You Know The Answer' for UKTV.
The brief was to replicate the adrenaline inducing feeling of riding the white knuckle rides at Thorpe Park and after a tough recce day trying all the coasters at the park, the team chose Colussus, the UK's only quadruple-corkscrew coaster.
Solution
At the front of the ride the Inition team installed two SI-2K Mini Digital Cinema Cameras in a parallel arrangement on a rugged mounting system designed by Extreme Facilities. To adhere to health and safety requirements, Extreme Facilities modified a crash dummy which housed and contained all the recording equipment.
Results
The footage was finished in-house using our 2K Iridas SpeedGrade system which is suitable for large and small screen 3D projects, ideal as this 3D advert was shown in cinemas and on 3D TV sets in over 1,200 Sky 3D pubs.
Distant Thunder: Exploring Africa in 3D
The Brief
World-renowned filmmakers Deeble & Stone partnered with Inition to co-produce a 3D wildlife pilot in Africa called Distant Thunder 3D.
Solution
The shoot took place in Kenya and was produced in association with equipment manufacturer P+S TECHNIK. During the production process the team identified and perfected the 3D rigs necessary to shoot wildlife in the field of Africa. Being an environment of widely varying scales, Inition used equally a large variety of interaxial lens distances to capture the extremities of the landscape, from extreme close ups of chameleons eating lunch to the final dramatic time-lapse sequence of the Kenyan night sky where two still cameras were positioned 30 metres apart.
Over the space of a month Inition used a variety of 3D rigs - both commercial models and custom built. These included mirror rigs, 3D time-lapse set ups, side-by-side configurations and gyro stabilized, using SI-2K Minicams and shooting uncompressed RAW, recording to solid state drives so full creativity could be achieved in the post production process.
Every evening, the team reviewed the daily rushes on a large 3D screen to develop what was working and what was not. Over a two week period and in challenging stormy condiitons, we obtained enough spectacular footage to edit together a stunning 10 minute pilot.
Results
The promo premiered at the Dimension 3 S3D expo in Paris in 2010 and was later shown to audiences at the Berlin Film Festival 2010 and the Cannes Film Festival where it received a highly postive response.
Victoria Stone, producer and director of the pilot, in an interview with creativeplanetnetwork.com said, "Digital 3D is so immersive and experiential that it is perfectly suited to natural history storytelling. We were delighted that it was possible to achieve so much in such a short time. It was an extraordinary and very successful collaboration."
Keane 'Spiralling' Promo: Moving 3D Scan of Tom Chaplin
Inition provided rock band Keane with depth information of front man Tom Chaplin singing to add a new dimension to their new music video, Spiralling.
The Brief
We were approached by Andras Ketzer, the video's director, with a request to record a singing head, extract Z-depth and colour information and provide 3D data giving him the ability to manipulate the head in a 3D modelling program.
Solution and Results
Keane's lead singer Tom Chaplin was filmed using our 2K stereoscopic filming system, based on Silicon Imaging cameras (3DVidRig-SI), with a pattern projected on the singer to help with the depth-extraction algorithms. We then used Inition's 3D conversion facility, to generate a Z-depth image at 25 frames per second and After smoothing, the z-depth images were used as a displacement map to create 3D geometry.
We provided 3D data as a sequence of greyscale heightmap images (z-depth). This gave the director the ability to render his animated head from any angle at any point in time making a very unique memorable music video.
Check out the render of the depth map video that we delivered to the post-production house.
Smirnoff Poster brought to life in 3D
The Brief
Inition were approached by RPM to bring a poster for Smirnoff's new Frozen Mojito drink to life.
The brief called for a 3D animation to be created using the exisiting poster as a template to showcase the ingredients for the new drink.
Solution and Results
The poster lent itself well to being able to travel through the visual, passing through the different layers and showcasing the various ingredients.
The final delivery needed to be an anaglyph video to be shown up and down the country at various launch events for the product.
Watch some of our test renders for the project here:
Wrigleys Cinema Commericial: 2D to 3D Conversion
The Brief
To work wtih DCM to help create Wrigley's first ever 3D ad.
View the advert in 2D here:
Results
- The high profile ad spot screened prior to Tim Burton's 3D ‘Alice in Wonderland’ in over 200 3D cinema screens nationwide.
- Using Wrigleys recent ‘How it feels to chew Five Gum’ ad, Inition converted the footage in just under 2 weeks with a total of 28 shots.