Inition's AR production team are one of the most experienced in the World. With a huge portfolio of AR projects under our belt and in-house R&D team, if you want to push the creative and technical boundaries of this new medium we'd love to help.
Enable users to download their own MagicSymbol user experience to install and keep on their personal computers. Allowing for the latest in high quality cutting edge visuals MagicSymbol Download offers the potential of worldwide participation on PC and Mac. Download sample MagicSymbol software here.
Enable users to experience augmented reality with simplicity and engage with your brand via any internet browser using Flash with no additional software required, eliminating almost all barriers to entry and allowing for worldwide participation.
With mobile phones and tablets capable of running demanding applications, they are a perfect platform for AR. We have iPad, iPhone and Android capability. Check out the video above.
Drive footfall to a location, store, exhibition stand or even give an attention-grabbing presentation at your AGM. MagicSymbol is fully customisable to suit your desired installation on large and small screens, and even head-mounted displays.
BMW initiated an online augmented reality campaign to promote the launch of the BMW Z4. Inition were asked to with Dare to create a unique interactive online brand experience supporting the TV campaign in which a roadster is steered across a blank canvas with the tires providing paint trails and colourful ‘expressions of joy’.
Powered by Inition’s augmented reality technology MagicSymbol, users create their own ‘expression of joy’ online. Users can test drive a virtual 3D Z4 and record their paint trails via the webcam and upload images and videos of their creations to YouTube and Facebook.
Inition's / Dare's BMW AR campaign was rated number 1 in a run-down of the best AR campaigns in Brand Republic. See the run-down for yourself here (we also got the number 6 slot for our Toyota IQ campaign).
The Ford C-MAX augmented reality campaign ran for two weeks across ten shopping malls with over 125,000 curious shoppers interacting with Ford’s Grand C-MAX vehicle. A selection of on-screen icons allowed participants to explore various features of the car including 'Door Slide', 'Seating', 'Power Tail' and 'Spin' with a 'Minority Report' style gesture-controlled interface.
The brief from Ford demanded us to track users in the most natural way possible to allow them to 'play' with an interactive product advert. No markers or other symbols could be relied on. It also had to ignore people walking past while allowing precise control and selection from the interface.
Inition were approached by digital production company Grand Visual who asked if this was possible and thanks to our recent distribution agreement for the Panasonic D-Imager (a Microsoft Kinect-like depth or Z camera) we provided a simple proof-of-concept demo within one day which secured the project.
Over the next few weeks, our in house team of C++ developers developed an application based on OpenFrameWorks and OpenCV SDKs to code the real-time sensing and video display engine. A sophisticated blob tracking and depth thresholding algorithm sensed the participant's hands allowing the car to follow the user's movements. A flocking algorithm gave a fluid, graceful movement around the screen with the optimum amount of 'bounce'. Full HD resolution, portrait graphics, webcam capture, depth and video camera aspect matching and alignment, gestural user interface, interaction logging for usage analysis and hardware fault tolerance were added before going live.
Fine Tuning and Feedback at Every Stage- An important part of the project was the ability to "fine tune" and "play" with all the control parameters via an on-screen interface. On-screen debugging and depth camera modes allowed us to optimise every aspect of the interaction experience. Our development team provided regular “work in progress” videos and executable versions for the client allowing feedback to be incorporated at every stage.
Inition were present for repeated on-site testing with JCDecaux prior to deployment to ensure the software could cope with the rigours of the real-world environment. Issues included reflection scatter from glass shop windows which were tackled with temporal and contrast filtering of the depth image.
- Across ten shopping malls 125,000 customers interacted with Ford's Grand C-MAX vehicle.
- Check out the video to see the installation in action!
To partner with Winning Moves, owners of popular children's card game Top Trumps to launch its first ever 3D Augmented Reality
Solution and Results
The launch event at Hamleys Toy Store, London included 5 AR enabled packs with 10 packs in total now using Inition’s MagicSymbol technology to extends game play to an interactive on-screen experience.
Players hold the cards in front of a web cam and Inition's MagicSymbol AR technology unlocks immersive 3D augmented content, posing new questions and displaying live stats as the player interacts with the computer. The first Top Trumps game to go 3D was 'Bugs' with a life-size tarantula jumping out of the player's hand. Inition developed all the 3D CGI work included character animation and interface design to enable user interaction and control. Inition developed a single app with user's ability to download new packs as they come online.
Other 3D packs include Horrible Histories, WWE (World Wrestling Entertainment), Transformers 2, Star Trek, Ben 10 Alien Force and Spongebob Squarepants. Check out the Top Trumps 3D site.
After highly successful MagicSymbol augmented reality campaigns for BMW, Toyota and Kia, Inition were approached to deliver a new augmented reality campaign to launch the Audi A1 in showrooms across the UK.
Visitors were able to interact with a photorealistic model of Audi’s new hatchback before its official launch. By holding up a special Audi branded ‘MagicSymbol’ printed in brochures in front of kiosks, software would recognise the symbol and augment a fully detailed 360 degree model of the A1 as if it were parked on the brochure held by the viewer.
Inition’s skilled animators created the detailed image and animations of the car in 3D Studio Max using references from Audi’s original CAD data which were optimised for real time rendering.
Using proprietary algorithms, Inition created a fully realistic experience with no lag between the movement of the MagicSymbol and animation of the car.
Extending the experience to the home -Inition also extended the experience to the home. Users with a webcam could download an Audi logo that had been specially encoded for use with the MagicSymbol augmented reality technology. By printing it off and holding it towards their webcam, users would see the Audi A1 appear on their monitor and be able to interact with the car's features as if they were in the showroom.
By rotating the MagicSymbol, the car would rotate too and users could explore the car further by clicking on any of the on-screen icons such as “add panoramic roof” and “open the boot”.
Audi were so pleased with the results that they commissioned Inition to create a similar campaign for the Audi A7 Sportback where Inition added even further interactive features such as the ability for the user to change the paint colour and take the car for a ‘virtual test drive' using the arrow keys on their keyboard.
To promote Croda International's new omega 3 technology PureMax™.
Inition worked closly with Croda to design a character that would promote their brand in the format of a competition at up and coming trade shows. Various prizes were awarded via a fun animation of Mr PureMax fishing off a desert island.
“It was great to see Mr Puremax come to life in a 3D animation! A really original way to draw people to our stand at Vitafoods in Geneva this May, proving to be an effective way to introduce current and prospect customer to our PureMax™ offer in a fun and novel way. We can’t wait to put it into action at another exhibition later in the year!”
- Laura Kelly, Croda Health Care, Marketing Co-ordinator
Arcstream approached Inition with a brief to unveil Portugal Telecom’s new company branding using Augmented Reality during a live stage show.
Inition developed an Augmented Reality reveal of Portugal Telecom's new logo. This was integrated into a live presentation from the CEO Zenial Bava whereby he held the new logo in his hands on a huge 26.9m wide projection screen behind him on stage.
The very large projection display used 6 projectors and high quality broadcast cameras were utilised to enable the Augmented Reality presentation to appear at broadcase quality.
An audience of 5000 people wactched the reveal including Henrique Granadeiro, Chairman of Portugal Telecom, along with the board of directors who then joined Mr. Bava on stage to experience holding their new logo in augmented reality.
Create an Augmented Reality competition-based installation to drive footfall to the newly opened O2 in Greenwich, South-East London, London's newest and most hi-tech entertainment venue.
Mobile car-mounted screens allowed participants to reveal their prize using an augmented reality mechanic. Each of the cards were prize-winning. Participants held up their card to the camera to see it come to life on screen, and discover their reward. Prizes included 2 for 1 meals, free drinks and cinema, concert and sports event tickets at The O2.
After finding out what they have won, participants made their way to The O2 in Greenwich, where a third kiosk unit inside the venue itself allows them to redeem their card for a prize voucher.
Inition's MagicSymbol technology was deployed in what was the largest ever augmented-reality-based campaign. Over 500,000 MagicSymbol promo cards were distributed around London's most busy stations, squares and markets over a 5 week period.